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Branding
Good organization is the key to success – and we know what we’re talking about
In over 15 years of working with international clients from more than 25 industries, we at HCG corporate designs have learned one thing...
2 days ago
The Ultimate Masterclass for Branding & Web Design
The last four months have been incredibly intense. With the support of Wix Studio, we produced our first masterclass with the promising...
Mar 7
Why your company needs a corporate design manual – and how it ensures your independence
Entrepreneurs are people who love their freedom and therefore want to make their own decisions. But this freedom of choice is limited...
Jan 20
Branding among animals: With blue feet to fame, honor and success
What Entrepreneurs Can Learn About Branding from a Blue-Footed Booby
Nov 18, 2024
The power of first impressions: Why investors and banks care about branding
First impressions count in the business world, too. Whether a company is looking for investors or applying for a bank loan, the potential...
Oct 8, 2024
How a logo relaunch almost ruined a global brand: Too much inclusivity at the expense of individuality
In recent years, the world of logo design has been sliding in a direction that can literally pull the rug out from under brands.
Oct 7, 2024
Branding & design without a system? The silent killer for a brand and its growth
It happens again and again: Companies resort to "homemade" design components, often from internal "wannabe" designers or cheap...
Sep 19, 2024
“What if I don’t like the branding?”
The challenge for entrepreneurs when working with designers is that they often feel like they are buying a pig in a poke. After all, they...
Aug 5, 2024
Architect or construction company – who comes first?
Imagine you are building a house. You already have a picture of the living room flooded with sunlight, a beautiful terrace, perhaps an...
Jul 8, 2024
How good design beats SEO
The Beauty Palace in Austria's largest shopping center (Shopping City Süd, SCS) asked us for help. They were struggling with design...
Jun 3, 2024
What makes people spend €15 on a pack of tea bags?
A pack of tea bags costs between 1.50 and 4 euros - depending on the quality and brand. But what makes people spend a whopping 15 euros...
May 6, 2024
5 ways to get a branding that will get you out of the swamp of mediocrity
As we all know, there are many ways to Rome. So how do you get to where you want to go – not to Rome, but out of the swamp of mediocrity...
Apr 9, 2024
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