Do young people really not want to work?
What do millennials want? What does Generation Z want? Some say they are lazy and unwilling to work. But is that true?
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Jun 15, 20232 min read
Brand shops at airports: What's really behind them
The number of touchpoints with a brand is a decisive factor for the willingness to buy a product. The more points of contact, the better.
Apr 24, 20231 min read
The Business Value of Design - according to a McKinsey Study
Today’s marketplaces are more competitive than ever before - with and without all the crises we’re currently witnessing. But what is it...
Sep 1, 20222 min read
We proudly present: The HCG office collection
Ladies and gentlemen, here it is: our first ever office collection! We made sure to include all the essentials a stylish office really...
Jul 26, 20221 min read
How to get a Professional Website with Top Design and Google Setup - without programming
In fall 2020 we ran a live webinar on branding and website design with Wix. Because: For some entrepreneurs, the decision for a website...
May 12, 20221 min read
A Logo becomes a Fashion Item
Honestly: How many t-shirts, hoodies or caps with an ugly logo print have you got given over the last few years? Well, before (!) the...
Feb 21, 20222 min read
How Brand Design Makes You Succeed in Cross Channel Marketing
Everyone is talking about cross channel marketing. What sounds like a new, hyped buzz word from online marketing gurus, is basically what...
Dec 20, 20214 min read
Why a Logo Design Does Not Have to be "Beautiful"
A logo design is not good just because you think it looks "beautiful". I admit, that's a bold statement. However, by the end of this blog...
Nov 22, 20214 min read
8 Things that Prove that Your Corporate Identity Needs a Make-Over
Not only start-ups need a brand design and a website design. No, even companies that have been in business for years keep coming back to...
Oct 8, 20213 min read
How microtypography turns a text into a brand
Microtypographic details (or the mighty tiny details when working with fonts) are probably the supreme discipline in typesetting and...
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