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Jul 7, 20234 min read
Do young people really not want to work?
What do millennials want? What does Generation Z want? Some say they are lazy and unwilling to work. But is that true?
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Jun 15, 20232 min read
Brand shops at airports: What's really behind them
The number of touchpoints with a brand is a decisive factor for the willingness to buy a product. The more points of contact, the better.
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Apr 24, 20231 min read
The Business Value of Design - according to a McKinsey Study
Today’s marketplaces are more competitive than ever before - with and without all the crises we’re currently witnessing. But what is it...
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Sep 1, 20222 min read
We proudly present: The HCG office collection
Ladies and gentlemen, here it is: our first ever office collection! We made sure to include all the essentials a stylish office really...
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Jul 26, 20221 min read
How to get a Professional Website with Top Design and Google Setup - without programming
In fall 2020 we ran a live webinar on branding and website design with Wix. Because: For some entrepreneurs, the decision for a website...
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May 12, 20221 min read
A Logo becomes a Fashion Item
Honestly: How many t-shirts, hoodies or caps with an ugly logo print have you got given over the last few years? Well, before (!) the...
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Feb 21, 20222 min read
How Brand Design Makes You Succeed in Cross Channel Marketing
Everyone is talking about cross channel marketing. What sounds like a new, hyped buzz word from online marketing gurus, is basically what...
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Dec 20, 20214 min read
Why a Logo Design Does Not Have to be "Beautiful"
A logo design is not good just because you think it looks "beautiful". I admit, that's a bold statement. However, by the end of this blog...
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Nov 22, 20214 min read
8 Things that Prove that Your Corporate Identity Needs a Make-Over
Not only start-ups need a brand design and a website design. No, even companies that have been in business for years keep coming back to...
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Oct 8, 20213 min read
How microtypography turns a text into a brand
Microtypographic details (or the mighty tiny details when working with fonts) are probably the supreme discipline in typesetting and...
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