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The number of touchpoints with a brand is a decisive factor for the willingness to buy a product. The more points of contact, the better.

Today’s marketplaces are more competitive than ever before - with and without all the crises we’re currently witnessing. But what is it...

Artificial intelligence ("AI" for short) is a technology that has become increasingly important in recent years and is currently the...

Do you know this situation? You spend days preparing for an important presentation to customers, business partners or colleagues. Then...

Our high degree of digitisation at HCG corporate designs not only brings many advantages for our clients, but also for ourselves. Since...

Time is money is time is money is time is money... A day has 24 hours. In the best-case scenario, we spend 8 hours of it sleeping. The...

Does this situation sound familiar to you? You are at an event (some are taking place again), you get into conversation with various...

Not only start-ups need a brand design and a website design. No, even companies that have been in business for years keep coming back to...

How about your customers seeing your brand several times a day - every time they pick up their smartphone?

We often hear start-ups saying they would get a professional brand design "in a few years". For the start, "something small" would also...