Brand shops at airports: What's really behind them
The number of touchpoints with a brand is a decisive factor for the willingness to buy a product. The more points of contact, the better.
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Apr 24, 20231 min read
The Business Value of Design - according to a McKinsey Study
Today’s marketplaces are more competitive than ever before - with and without all the crises we’re currently witnessing. But what is it...
Feb 21, 20233 min read
Is Artificial Intelligence (AI) the Future?
Artificial intelligence ("AI" for short) is a technology that has become increasingly important in recent years and is currently the...
Sep 13, 20224 min read
Better Presentations: 7 Design Tips that Make a Difference
Do you know this situation? You spend days preparing for an important presentation to customers, business partners or colleagues. Then...
Jul 18, 20224 min read
Technology, Bauhaus & Wix - 5 Weeks in Tel Aviv
Our high degree of digitisation at HCG corporate designs not only brings many advantages for our clients, but also for ourselves. Since...
Jun 17, 202210 min read
15 Productivity Hacks for Entrepreneurs
Time is money is time is money is time is money... A day has 24 hours. In the best-case scenario, we spend 8 hours of it sleeping. The...
Apr 13, 20226 min read
Facts vs. Brash Sales: a little Insight into the SEO & Online Marketing Scene
Does this situation sound familiar to you? You are at an event (some are taking place again), you get into conversation with various...
Nov 22, 20214 min read
8 Things that Prove that Your Corporate Identity Needs a Make-Over
Not only start-ups need a brand design and a website design. No, even companies that have been in business for years keep coming back to...
Sep 21, 20213 min read
Apps with website linking in real time
How about your customers seeing your brand several times a day - every time they pick up their smartphone?
Jun 15, 20214 min read
That's How Much a Rebranding Really Costs
We often hear start-ups saying they would get a professional brand design "in a few years". For the start, "something small" would also...
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