Blog

Brand shops at airports: What's really behind them

The number of touchpoints with a brand is a decisive factor for the willingness to buy a product. The more points of contact, the better.

Jun 15, 2023

The Business Value of Design - according to a McKinsey Study

Today’s marketplaces are more competitive than ever before - with and without all the crises we’re currently witnessing. But what is it...

Apr 24, 2023

Is Artificial Intelligence (AI) the Future?

Artificial intelligence ("AI" for short) is a technology that has become increasingly important in recent years and is currently the...

Feb 21, 2023

Better Presentations: 7 Design Tips that Make a Difference

Do you know this situation? You spend days preparing for an important presentation to customers, business partners or colleagues. Then...

Sep 13, 2022

Technology, Bauhaus & Wix - 5 Weeks in Tel Aviv

Our high degree of digitisation at HCG corporate designs not only brings many advantages for our clients, but also for ourselves. Since...

Jul 18, 2022

15 Productivity Hacks for Entrepreneurs

Time is money is time is money is time is money... A day has 24 hours. In the best-case scenario, we spend 8 hours of it sleeping. The...

Jun 17, 2022

Facts vs. Brash Sales: a little Insight into the SEO & Online Marketing Scene

Does this situation sound familiar to you? You are at an event (some are taking place again), you get into conversation with various...

Apr 13, 2022

8 Things that Prove that Your Corporate Identity Needs a Make-Over

Not only start-ups need a brand design and a website design. No, even companies that have been in business for years keep coming back to...

Nov 22, 2021

Apps with website linking in real time

How about your customers seeing your brand several times a day - every time they pick up their smartphone?

Sep 21, 2021

That's How Much a Rebranding Really Costs

We often hear start-ups saying they would get a professional brand design "in a few years". For the start, "something small" would also...

Jun 15, 2021

This is How Employer Branding Works

In autumn 2020 we received an inquiry from Thomas Kogler for the development of a brand design including a website for his newly founded...

Mar 26, 2021

Positive Outlook

2020 is over, 2021 is still in its infancy. A good opportunity to reflect on the past year, to appreciate the beautiful moments and to...

Feb 6, 2021

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