SPEDINATION
BRAND DESIGN, PRINT DESIGN, WEB DESIGN LOGISTICS
As a hip start-up in the freight forwarding business, Spedination (Schwoich, Austria) sees itself as a networker and profit maker for everyone involved in the transport business: employees, freight forwarders and customers alike. Seamless tracking of the goods, an above-average degree of digitization and an incomparable team spirit characterize Spedination.
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I was hired to develop a holistic brand design including logo design and web design as well as the design of various print materials (such as letterhead design, envelope design, business card design etc.). The SEO optimized website is suited for all devices (incl. mobile website) and GDPR compliant. In addition to that, I was responsible for the keyword research and the corporate wording. A coherent social media design rounds off the corporate design perfectly.
LOGO DESIGN
The logo design combines the company name Spedination with a logo icon that stands for three meanings:
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Tracing or tracking of the delivery, like a location symbol
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The symbol of a tunnel, reminding of movement, dynamics and forwarding
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Rounded corners hold something together / Spedination brings people together and unites
Subtle curves instead of sharp edges in the logo icon and the logo font convey a feeling of humanity, sympathy and fun.
COLORS
The dominant color in the corporate design is yellow and gives Spedination great recognition value. Besides that, yellow is the color of intelligence, promotes brain activity, stands for knowledge and IQ. At the same time, yellow is also a color that is associated with fun, humor and playfulness (e.g. Lego, Duplo, Simpsons). This fits perfectly with the people who work at Spedination.
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The other colors round off the corporate design beautifully and allow a wide range of flexible color usage.
FONTS
FF Tisa Sans Regular
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I'm a super stylish font and cover many languages. Almost before we knew it, we had left the ground using this font.
1234567890 aäbcdefghijklm noöpqrsßtuüvwxyz @ € AÄBCDEFGHIJKLM NOÖPQRSTUÜVWXYZ
FF Tisa Sans Bold
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I'm a super stylish font and cover many languages. Almost before we knew it, we had left the ground using this font.
1234567890 aäbcdefghijklm noöpqrsßtuüvwxyz @ € AÄBCDEFGHIJKLM NOÖPQRSTUÜVWXYZ
Fira Sans Italic
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I'm a super stylish font and cover many languages. Almost before we knew it, we had left the ground using this font.
1234567890 aäbcdefghijklm noöpqrsßtuüvwxyz @ € AÄBCDEFGHIJKLM NOÖPQRSTUÜVWXYZ
FF Tisa Sans, designed by Mitja Miklavcic, serves as the corporate font for Spediation. This font has great legibility in print and digital, combines friendly, round letter ends with visual objectivity and a high recognition value.
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Fira Sans Italic, designed by Carrois Apostrophe, is used for sub-headers and subtle highlights and is an ideal contrast to the FF Tisa Sans corporate font.
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As with other brand design projects, the typography matrix according to Beinert was used here.
Um-uns-Welt
A bold yellow line marks large headlines and thus provides an extra dose of "edgyness" in the brand design.
STYLE ELEMENTS
Secondary style elements were derived from the logo design, which serve as visual constants and hold the brand design together across all communication channels - whether in print or digital form, whether in business card design, website design or social media design.
WEB DESIGN
The brand design was transferred to the web design and optimized for all mobile devices. The website is GDPR compliant and SEO optimized.
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A deliberately provocative and humorous corporate wording addresses the desired target group and strengthens the employer branding.
PRINT AND DIGITAL ADVERTISING
Several advertising designs for outdoor billboards and displays as well as social media ads on Instagram and Facebook contribute to an amazing employer branding and the overall brand awareness.
As a print design agency, we created three brochures and were responsible for copy writing as well as the brochure design. You can download the brochures here:
The brand design manual can be downloaded here.
"After I told a friend that my current advertising agency doesn't understand me, I was recommended HCG corporate designs. I received an immediate answer to my email inquiry and an appointment was made to clarify the general conditions and the "What do I actually want". It was a very personable and detailed conversation with Ms. Gamper.
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Punctually at the agreed time, the first logos and ideas were presented to me, which were already "ready to go" after minimal fine-tuning. A short time later, the logo, business cards, stationery, well the entire CI were completed to my ultimate satisfaction.
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The next task, designing my homepage and getting the copywriting done, was just as terrific as it was delivered in the agreed timeframe.
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THIS is how I imagine working with an advertising agency. Thanks for this great job!"
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Thomas Kogler,
CEO Spedination GmbH