Branding and web design
Cross-media branding and employer branding
As a design agency, we know how strong brands inspire and build trust. That's why we at HCG corporate designs develop customized branding solutions – with passion, utmost precision, and a clear system. Whether print or digital, our designs permeate all touchpoints across all media, ensuring a consistent, distinctive brand identity.
Professional web design for digital visibility
Your website is more than a digital business card – it's your most powerful sales tool. We design interactive, fully responsive websites that work perfectly on any device. User-friendly, intuitive, and aligned with your branding, ensuring a seamless experience. Always with your business goals in mind.
Branding and web design – our process
1
Analysis of the status quo
What values does a brand currently convey – and do they align with what it actually intends to communicate? Is the current logo (if any) truly unique or even copied? We analyze the current design to determine how the brand is currently perceived – and whether the client's self-image actually matches the external image. This fact check provides valuable insights for everyone involved.
2
Briefing and positioning
15 years of experience have shown that every success is based on asking the right questions. In an intensive briefing session with the client, all relevant aspects such as needs, target groups, "desired image", deadlines, and goals are discussed in detail. In this briefing, we deliberately dive deep and ask challenging questions – because only with clarity can we communicate clarity. The focus lies on a clear positioning. Using interactive tools, we work with the client to develop psychologically sound answers to the questions "What personality shall your brand embody?" and "What visual tone shall your brand convey?". These insights form the basis for branding that not only looks good – but also has a strategic impact.
3
Branding development with a common thread
We develop a holistic, systematic branding approach – a design that follows a clear, consistent thread from A to Z and is modular in its application. This involves not only the logo design, the heart of any brand, but also a coherent, harmonious color scheme, a well-thought-out typography concept for the perfect use of different fonts, and secondary style elements that create the right look and feel. A principle of order ensures a consistent arrangement of all design elements, thus guaranteeing a unified brand impact.
These pillars form the foundation of professional branding. All elements mesh seamlessly and convey a clear brand message that creates an emotional and authentic connection with the target audience. The result: more trust, more professionalism, more credibility – and ultimately, more sales and better, more qualified applications.
Our process covers the entire journey: research, brainstorming, drafts, logo sketches, stylescape, alignment with the brief, feedback sessions, fine-tuning, final artwork and the final delivery including the corporate design manual.
4
Branding implementation and web design
We implement the branding across all desired touchpoints – from the website to brochures and other media. As a certified 5-star Wix Partner, we create every website using the latest, state-of-the-art technology with Wix Studio. Our solutions are fully responsive, offer maximum design freedom, and don't require all the tedious plugin updates common with many other advertising agencies.
As the author of "The Ultimate Masterclass for Branding & Web Design", we know exactly how crucial a harmonious fusion of branding and web design is, we simply know how to bridge the gap between branding and web design. We deliver a website that is SEO-optimized to ensure the best possible visibility in search engines.
5
Continuity
As an integral part of our service, our clients receive a digital corporate design manual – clearly structured as a website. In it, we document all design elements and their correct use. This ensures complete transparency and enables entrepreneurial independence while maintaining consistently high branding quality.
For companies that want to use their branding consistently over the long term, we also offer a convenient flat design fee. This not only ensures the brand image remains consistently professional, but also provides clients with a convenient, all-inclusive package – without having to renegotiate each time.
The result – a brand identity as distinctive as a fingerprint. And the real results speak for themselves: 300% profit increase within one year of rebranding, ten to 15 qualified job applications per week after successful employer branding – without any advertising – or 20 times more bookings as an event agency. Our system not only ensures branding quality. It also creates trust and measurable success.
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