connecting comPETence
App magazine for the PET industry
Client:
connecting comPETence
Industry:
Publisher
Services:
App
Challenge:
The magazine aims to reach more people around the world without high printing and postage costs.
What we did:
Development of the interactive and multimedia app magazine for iOS (Apple) and Android on smartphones and tablets as well as ongoing implementation of the magazine issues.
Result:
Increased reach worldwide, no additional printing and postage costs, as well as additional features for existing print subscribers. In addition, the modern image of the publisher was strengthened.
Since 2000, PETnology (Pielenhofen, Germany) has been providing information and networking services to the international plastics packaging industry. The motto and magazine of the same name, "connecting comPETence," stand for the consolidation of diverse competencies along the plastics packaging value chain in order to meet market and customer requirements more quickly and sustainably.
We were hired to develop the accompanying app magazine and implement the ongoing issues. Based on the existing print magazine , which is published three times a year with approximately 120 pages each, we were responsible for the graphic and technical implementation, including the concept, of the interactive and multimedia app magazine .
The app is available for free download for both iOS and Android. Subscribers to the print version of the magazine have free access to the app edition via the specially integrated login function. For app-only readers, the magazine is available for a fee via an in-app purchase.
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