FAB4MINDS
LOGO DESIGN AND BRANDING CONCEPT / DRAFTS IT
Fab4minds (Vienna, Austria) develops ERP systems for the food sector. The biggest pain point for the target group is the difficult and often error-prone transition to a new ERP system. Changing an ERP system is always accompanied by negative feelings.
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Fab4minds therefore wants to do it differently and position itself as a holistic digitization partner for the food sector - DaaS (Digitization as a Service) with ease and joy.
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We translated this positive feeling into a smile and combined it with the number 4 in the company name. The smiling number 4 serves therefore as the central core element in the branding for fab4minds.
LOGO DESIGN DRAFTS & FAB4MINDS GRID
The smiling number 4 in the logo design is used in grids of 4 (4, 16, etc.) to generate various designs patterns with a high recognition value. This ensures exciting visual effects, additional brand appeal and maximum flexibility in branding.
COLORS
The old, dull orange has been replaced with a vibrant and optimistic Pantone orange. A contrasting turquoise was added, too.
FONTS
TT Firs Neue
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Hello, my name is TT Firs Neue. I'm a super stylish font and cover many languages. Almost before we knew it, we had left the ground using this font. This is a beautiful dummy text. Are you up for reading me?
Bunday Clean
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Hello, my name is Bunday Clean. I'm a super stylish font and cover many languages. Almost before we knew it, we had left the ground using this font. This is a beautiful dummy text. Are you up for reading me?
The font TT Firs Neue in various styles conveys a techy IT character, suitable for the software industry. In contrast to this is the main text font Bunday Clean, which transports a feeling of joy and lightness thanks to its upwardly curved letter elements (see e.g. k and e minuscules).
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At the same time, Bunday Clean takes up only little space, concentrates on the essentials and thus allows for generous white spaces for an optimized reading flow and visitor flow on a website.
BRANDING DRAFTS VIA STYLESCAPE
We visualized the logo design and branding drafts in several stylescapes, as they are also used as part of our 4-step method for branding development. With stylescapes, we help our clients get a rough sense for the look and feel of a brand early on - before the branding is finalized.
