G.R. Kostenmanagement
Branding and infographic for a consultant
Client:
G.R. Kostenmanagement
Industry:
Consulting
Services:
Branding, Logo, Print, Infographic
Challenge:
Perception as a small, unreputable provider among lucrative major customers.
What we did:
Visual professionalization of the company thanks to new branding, various printed materials and explanatory infographic designs.
Result:
Perception as a reputable and serious provider for the target group of lucrative major customers.
GR Kostenmanagement GmbH (Zirl, Austria) specializes in significant cost reduction, and its owner and managing director, Gottfried Reisinger, can look back on years of experience in this field. GR Kostenmanagement GmbH's customers are primarily large manufacturing companies. Their core competencies, such as strategic purchasing, remain untouched; cost reductions are concentrated solely on material costs. I was responsible for branding development , creating various printed materials , electronic document templates, and an infographic . This new, professional branding is intended to strengthen the trust of potential major customers and thus increase sales for GR Kostenmanagement GmbH.
In the logo, which is inspired by the "flat design" trend, the word "cost management" was deliberately used without vowels to further emphasize the theme of (cost) reduction. According to a British study, words without vowels (as long as they are not the first or last part of the word) are easily readable. Furthermore, the letters are cut out of the square, which is intended to convey the theme of (cost) transparency.
In the insurance, consulting, and banking sectors, the color blue is deliberately used because it represents trust. Red would also be appropriate for the topic of cost reduction, but a blue-red combination is too reminiscent of sports themes. Therefore, the color red was deliberately omitted here. The primary colors here are three shades of blue. The secondary colors are white (representing transparency, proximity, the tangible), light gray (reputation), and, above all, light yellow, because yellow is the color of logic and reason, which fits well with the topic of cost management. A pure yellow with no added magenta was deliberately chosen to avoid a cheap effect/impression (yellow + magenta = orange, the color of cheapness).
The logo font, Rockwell, features strong serifs and a very good punch width, or lowercase width. This gives it a strong presence in the space, is down-to-earth, and distinctive (enhancing recognition). Cambria was chosen for the body copy in the branding because it has a functional, modern, and classic feel.
The corporate design manual for this customer project explains further details.
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