Infographic
30 to 1: Data visualization for greater reach
Infographics are read thirty times more often than plain text. We design infographics that convey complex content in a clear and memorable way. The fusion of branding expertise and infographic know-how ensures that visual information is not only effective but also seamlessly integrated into the branding.
Infographic design – our process
1
Analysis of the data
Data visualization begins with data analysis. Together with the client, we discuss the data and a possible structure for logical "data islands" for an ideal reading flow for the target audience.
2
Infographic design concept
We create a coherent, individual design concept that perfectly matches the client or target audience. Our certified, long-standing branding expertise ensures the perfect integration of infographics into a corporate design – for maximum appeal and attention in the brand's look and feel.
3
Design of the infographic
First, we roughly sketch the infographic on paper to develop suitable data visualization ideas for each "data island". This is followed by digital creation in a vector program, which ensures later size scaling without any loss of quality. That means that our infographics are always razor-sharp – even in XXL size. We pay meticulous attention to mathematical accuracy. After all, an infographic should not only look good, but also stand up to any fact checker.
4
Delivery of the infographic
The infographic is delivered in the desired format – as a static image file for print, digital, or web, as a social media infographic, or even as an animated infographic in GIF format (also called gifographic). The client can thus expect significantly greater visibility for their message – an infographic is read on average 30 times more often than text. You want concrete figures? Here we go: Our last infographic project reached 93 million contacts.
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