6 SCENARIOS FOR WORKING WITH INFOGRAPHICS
SCENARIO 1:
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A LOT OF DATA
The results of a study or survey mean a lot of of figures. This is perfect for an infographic and ideal for editorial content in newspapers or magazines. However, they can also be sent to journalists as part of a press release, just like we do every few months for an insurance company. There are always exciting studies about smartphone, laptop or e-bike repairs.
There was also a big amount of data for the graphics in the course of a free project, that are about the price development of residential property in relation to the disposable household income and what this looks like in different countries.
SCENARIO 2:
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MORE REACH ON SOCIAL MEDIA
Infographics are read 30 times more likely than plain text and are therefore an important component in terms of content marketing. This also means a much higher chance for your social media posts to get more interactions and reach. For an authority in Berlin, we designed various labor law issues as infographics for advertising campaigns on Facebook. The infographics were created in German, Romanian, Polish and Bulgarian in order to get a great reach among the audience.
SCENARIO 3:
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COMPANY ANNIVERSARY
A company anniversary is a great way to present milestones or fun facts about your company’s history. We did that for the 30th anniversary of a publisher, for example; various infographics were printed as double pages.
For the 5 and 10 year anniversaries of HCG corporate designs, we also worked with an infographic style and designed milestones and key facts as landing pages.
SCENARIO 4:
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STAND OUT FROM THE MASSES
You are planning advertising material that shall stand out from the crowd and should really be read. These can be distributed by mail or online. An example of a great eye catcher are these two infographics that we designed for Berendsohn. Please click on the image to see them larger.
This Christmas card with a cookie recipe on it was also a great thing. We sent it to our customers a few years ago. The Christmas card could be opened and there were some homemade cookies placed inside.
SCENARIO 5:
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NEEDING A LOT OF EXPLANATION
If you have a product or service that needs a lot of explanation, or if you want to explain a complex issue in a simple way, there is no getting around infographics. For example, we explained a product from a company working in the patient monitoring sector as an infographic. Or the presentation of the cost-saving potential of a consulting office.
SCENARIO 6:
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EMPHASIZE YOUR MESSAGE
If you want to really emphasize your message, you should support it with visual content. For example, we designed an infographic for a debate in the Austrian parliament. Or awareness campaigns - they get more attention with supporting infographics.
