Business Design Boutique
Branding and sophisticated website design for BDB
Client:
Business Design Boutique
Industry:
Marketing & sales
Services:
Webdesign, Logo, Strategy, Branding
Challenge:
An unknown start-up being invisible in a crowded market.
What we did:
Positive and uplifting branding with an easy to use e-commerce website for digital products. Copywriting included.
Result:
Visibility thanks to a fresh and modern branding with a vibrant color palette. Subtle animations, bite-sized content and user-friendly copy catch people's attention.
The Business Design Boutique helps small startups, sole proprietorships, and part-time freelancers improve their corporate identity in DIY mode. To this end, it sells high-quality, business-oriented design templates created by design experts, which customers can edit independently after purchase (multilingual video training included). Thus, the Business Design Boutique caters to the do-it-yourself trend and offers a straightforward solution for a quick start to self-employment.
We developed branding and web design to project Business Design Boutique as a high-quality, uncomplicated, and modern brand. The Business Design Boutique logo design combines a friendly font and a logo symbol that cleverly blends the capital letters BDB. The BDB logo symbol ensures high recognition and is highly legible even in small web applications. The prominent display of the three letters BDB also enables the use of the hashtag #bdb on social media.
The striking color gradient in the BDB symbol lends the logo design additional dynamism and radiance, ensuring the desired flexibility for the brand's longevity, especially in the digital environment. Rounded corners instead of sharp edges convey a sense of friendliness, cheerfulness, and simplicity—in keeping with the mood the brand aims to convey. The color scheme of the Business Design Boutique is fresh and striking. It exudes feelings of simplicity, cheerfulness, and modernity, thus reflecting the brand's values. The secondary colors complement the primary colors to ensure maximum flexibility in visual communication.
The font Baloo was chosen for the lettering, which is subsequently also found on buttons and banners to create a visual connection to the logo design. The BDB logo symbol was created using Finador Black and was manually fine-tuned. Bitter and Fira Sans are the house fonts for the Business Design Boutique. Baloo can be seen as an accent font in the logo as well as on buttons and banners. Bitter is an Antiqua font whose striking serifs convey stability and a serious business character. It is used for headings and subheaders to give the headings more weight. Fira Sans is a sans serif grotesque font with a wide variety of weights in the font family. It is used for all body text and consultation texts (in the condensed cut), offers optimal legibility and a good contrast to the serif headings in Bitter.
The secondary style element (SSE) is derived from the logo symbol by filling in all the punches of the BDB logo symbol. This transfers the cheerful, uncomplicated character of the BDB shape from the logo to the secondary style element. The color and length of the secondary style element can be varied to perfectly adapt to a wide variety of uses. Thus, the secondary style element serves as a visual constant that runs through the entire corporate identity, visually holding the brand together .
In addition to the secondary style element, there are special surface patterns in various colors. The pattern is a repeating BDB logo symbol rotated 45° upwards – for a positive vibe. The pattern is reminiscent of the logo-printed tissue paper on gift wrapping, as in a physical boutique. Together with the secondary style element and the color scheme, the pattern creates maximum flexibility and modularity within the Business Design Boutique brand world.
The professional web design was created with Wix Studio – available in multiple languages and 100% responsive for desktops, tablets, and smartphones (mobile website). The homepage impresses with harmonious animations and video loops that integrate meaningfully and seamlessly into the communication. The online shop impresses with a clear, uncluttered design, cheerfully rounded corners, and optimal user guidance with special hover buttons.
Further details on the Business Design Boutique’s branding and logo design can be found in the associated Corporate Design Manual.
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