Blickpunkt LKW & BUS
Rebranding, web design, print design, app magazine and infographics for Austria's No. 1 transport magazine
Client:
Blickpunkt LKW & BUS
Industry:
Publishing & logistics
Services:
Print, Webdesign, App, Infographic, Branding, Strategy
Challenge:
Print magazine with conservative design, dusty image, long production times, lack of digital offering, readers were only reached by post. The publisher was not fit for the future.
What we did:
Long-term collaboration since 2010: Strategy and consulting regarding internal organization and digitalization of the publishing house, rebranding, new magazine design, professional website design, development of an interactive and multimedia app as well as numerous infographics.
Result:
A modern and cross-media magazine that informs readers on 4 channels. Production time reduced by 9 days per issue and correction rate in the production process reduced by 90% while costs remained the same. Expansion of the offering for advertising customers. Rise of 21% in terms of advertising revenue since launching the app.
Blickpunkt LKW & BUS (Kufstein, Austria) is Austria's No. 1 transport magazine with the highest circulation. At the end of 2010, we took over the ongoing media design from an advertising agency, which gave the publisher a nine-day shorter production time and a 90
% lower correction rate in the production process for each individual issue - a huge time saving at the same cost.
In the following years, we supported the publisher with the establishment of additional information channels such as a website, YouTube and app. We modernized the look of all communication channels, designed a new logo and a completely new and future-proof layout for the magazine.
One of the most important requirements for the new print layout was to display as much content (especially text) in as little space as possible. At the same time, we wanted to work with generous white space to make the reading flow more pleasant. In thorough research including font comparison, Marbach turned out to be the perfect body text font for this relaunch, as it takes up very little space and yet offers optimal readability - both analogue and digital. For headings, we chose the distinctive font Akko Pro.
Numerous details and improved navigation in the magazine optimize the reading flow and ensure an overall modern appearance. The new layout is rather simple in terms of color, so that photos stand out even more. Long articles start with a large main photo and a centrally placed text box for the headline that extends into the main image. We were inspired by engine pistons moving up and down, to create this effect. This adds extra dynamics to the layout and still appears harmonious and professional.
"As the market leader, we are committed to the highest standards in terms of perception among our target groups. HCG corporate designs has perfectly met this demand in terms of consulting, conception, and creativity. The cross-media approach strengthens the brand presence and has resulted in a 21% increase in advertising revenue since the app's launch."
Blickpunkt LKW & BUS
Back in 2011, we opened up a new chapter for the publisher by offering the magazine as an app for the first time - 100% interactive and multimedia, with numerous innovative features, for smartphones and tablets, on Apple (iOS) and Android. This created an additional source of income for the publisher. The flexible and modular app interface enables flexible and modular placement of paid advertising space, which leads to the advertiser's website with a tap.
The app now has almost 13,000 unique downloads and has top ratings in the app stores. Advertising revenue has increased by 21 % since the app was launched - contrary to the general negative trend in the publishing industry.
"1 medium - 4 channels" is the motto of Blickpunkt LKW & BUS. The printed magazine, the app magazine, the YouTube channel with millions of organic clicks and the website are continuously used as valid information channels for the readers. The publisher is cross-media and the clear market leader in Austria.
"The app is very clearly designed and easy to use. I also really like the fact that you can browse through older issues. The divisions into new releases, vehicle reviews, etc. are also interesting, as it allows you to click on individual articles more quickly. Personally, I think it's a well-designed app!"
Carmen Haderer (Head of Marketing, Iveco Austria)
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