connecting comPETence
App magazine for the PET industry
Client:
connecting comPETence
Industry:
Publisher
Services:
App
Challenge:
The magazine aims to reach more people around the world without high printing and postage costs.
What we did:
Development of the interactive and multimedia app magazine for iOS (Apple) and Android on smartphones and tablets as well as ongoing implementation of the magazine issues.
Result:
Increased reach worldwide, no additional printing and postage costs, as well as additional features for existing print subscribers. In addition, the modern image of the publisher was strengthened.
Since 2000, PETnology (Pielenhofen, Germany) has been a high-quality information provider and networking company for the plastics and PET packaging industry. The slogan "connecting comPETence", which is also the name of the print magazine, means strengthening customer loyalty. PETnology always work on new solutions to satisfy the more and more specific demands on information and networking of the plastic packaging market.
We were hired to create and implement a new app magazine, based on the existing print magazine, that counts approx. 120 pages per issue and comes out three times a year.
The app is available for iOS as well as Android free of charge. Subscribers of the print magazine have free access to the app magazine issues via a built in login function. For readers who prefer reading the app only, the issues are available as in-app purchases.
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