Architect or construction company – who comes first?

Imagine you are building a house. You already have a picture of the living room flooded with sunlight, a beautiful terrace, perhaps an elegant spiral staircase leading from the ground floor up to the bedroom and a beautiful fireplace in the living room.

Question: When do you hire the architect and when do you hire the construction company?

You will probably say: Of course, first the architect and then the construction company. Yes, that is the only way it makes sense.

Let's transfer this to the business context: There are still companies that do it the other way round; that is, they build the house first and only then consider how it would actually meet the needs, make sense and be effective.

The expensive late realization

Now imagine that the house is built, you have invested a lot of money and time... and now you have to do a lot of remodeling (or in the worst case, tear everything down and start again from scratch) because you realize: This is not what you need.

Again, you invest a lot of time and money.

The solution:

First an architect, then a house builder.

First branding, then getting the business off the ground.

The problem with “just a logo and website” that many people realize too late

You have a logo and a website? Do you also have a coherent design system ? No? So you had the construction company build a house, but you forgot about the architect beforehand.

Then you have a real problem. Because you are inflexible in the design of new products and services, which hinders your business growth and means you cannot survive in today's cross-media world.

In our time, it is vital to be able to act quickly and flexibly. Without a branding system, introducing new products and services is too slow, too expensive and quite inefficient. In addition, a new product or service must benefit from the reputation of the umbrella brand (very important!) .

That is the job of branding.

Branding as a flexible design system

When branding is professionally developed as a design system and is delivered with practical documentation or a corporate design manual , design is no longer a handbrake.

This means you finally have a design system that is flexible and modular and can grow with the company. A new social media platform will pop up tomorrow that you want to use? Thanks to well-thought-out branding, this is no longer a problem for external representation.

This is exactly what we do for our customers as part of the top brand . It is branding that combines the highest quality with maximum flexibility and is documented in a practical way. This makes a business a top brand and capable of surviving across media.