Photoshop and colour selection effects of modern cameras make it possible: The black and white photography is having a comeback (or was it ever even dead?) and combined with smart colour selection. This creates a great photo look and the viewer’s eye is led towards a specific photo area (or the product on a billboard). Here you see a few examples:
![](https://static.wixstatic.com/media/23e94b_8efee52f5bda4a2ca3eb9b7a804208e9.jpeg/v1/fill/w_75,h_100,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/23e94b_8efee52f5bda4a2ca3eb9b7a804208e9.jpeg)
![](https://static.wixstatic.com/media/23e94b_d783fcde89664f1da56d18c9c1d0c0aa.jpg/v1/fill/w_100,h_66,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/23e94b_d783fcde89664f1da56d18c9c1d0c0aa.jpg)
![](https://static.wixstatic.com/media/23e94b_e98148b776634bf7a7afdc16e278333a.jpg/v1/fill/w_100,h_66,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/23e94b_e98148b776634bf7a7afdc16e278333a.jpg)
![](https://static.wixstatic.com/media/23e94b_b6381493f7b547429b4bcd3f79535e0f.jpg/v1/fill/w_100,h_49,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/23e94b_b6381493f7b547429b4bcd3f79535e0f.jpg)
![](https://static.wixstatic.com/media/23e94b_d7a0bdd9f435457c8ad29452a05c4858.jpg/v1/fill/w_75,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/23e94b_d7a0bdd9f435457c8ad29452a05c4858.jpg)
![](https://static.wixstatic.com/media/23e94b_6728e1c46e02450cb1c76d64014e5320.jpg/v1/fill/w_100,h_68,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/23e94b_6728e1c46e02450cb1c76d64014e5320.jpg)