Branding as a door opener to important business partners

Getting or having great customers is important, no question about it. But what is often overlooked is the importance of the sales network.

At the beginning of 2023, we conducted interviews with dozens of entrepreneurs. What was particularly striking was that important doors remained closed to many companies - regardless of the quality of the product or service (which even surprised us as a design agency).

One of our interview partners, a software manufacturer from Israel, had excellent contacts with Microsoft regarding a strategic sales partnership. As you can imagine, such a partnership with Microsoft is an immense step forward for a software manufacturer.

However, the interview revealed that despite the excellent and innovative software product, the Israeli software manufacturer is not taken seriously by Microsoft and is ridiculed as a "small fish". The company from Israel does not act professionally enough (direct quote from management). As a result, important doors remain firmly closed.

BRANDING AS A DOOR OPENER

The right sales network can be a real catalyst for achieving business goals. The basic requirement for this to work is trust. This is where a coherent company presence based on a branding system comes into play.

We specialize in developing and implementing branding holistically to enable the transformation to a top brand in 90 days and to use branding as a targeted door opener for our customers.

As a top brand, companies are proud to be on a par with the "big players". This enables important collaborations with business and sales partners.

HOW OUR CLIENT USED BRANDING AS A DOOR OPENER TO INVESTORS

An example from our practice is Senioren Matinee , founded by the Swiss Fredy Staudacher. The starting point was a self-made logo design and web design. Mr. Staudacher finally wanted to be taken seriously by investors and the "big players" in the industry in order to generate more reach and bookings.

The result of our collaboration: The new branding enabled us to target sponsors and investors. In addition, there was an 80% increase in bookings very quickly after introducing our branding.

One year after the rebranding, there were already 20 times as many bookings as at the beginning.

CONCLUSION

A good product and good contacts with the "right" people are good. However, this does not mean that you or your company will be taken seriously enough to attract investments and cooperation with the "big players". Professional branding has proven time and again to be a door opener to lucrative business partners.