Branding in the Animal Kingdom: With Blue Feet to Fame, Honor and Success

What Entrepreneurs Can Learn About Branding from a Blue-Footed Booby

Copyright: Helene Clara Gamper

A few years ago I was on a tour through Peru and Ecuador, which also included the Galapagos Islands. This small group of islands is located about an hour's flight west of the Ecuadorian mainland on the Pacific coast.

Apart from the giant tortoises, the Galapagos Islands are also known for a very special bird: the blue-footed booby (guess three times why it is called that).

The color contrast of his light blue feet and the rust-red vegetation in the background was a beautiful sight that I will probably never forget. This very special shade of blue on his feet somehow reminded me of baby blue and is said to make the male blue-footed boobies particularly sexy for the females during mating season.

There are so many unusual animals on the Galapagos Islands, but the blue-footed booby stands out from the crowd with its striking appearance and is therefore one of the most photographed animals in the archipelago!

As a designer, I have to say: congratulations to this bird! It has recognized the power of striking appearance and uses it perfectly for its purposes (reproduction) among its target group (female blue-footed boobies) and is also the object of photo desire among tourists.

In a business context, as a designer, I would say: Branding with a high recognition value ensures growth and the desired pull in the target group. Dear blue-footed booby, you are a role model for entrepreneurs, bravo!