How good design ruins SEO

The Beauty Palace in Austria's largest shopping center (Shopping City Süd, SCS) asked us for help. They were struggling with design problems and technical problems on the website. People were leaving the website far too quickly and the external impression was negative. The website was self-made, the existing "branding light" was not implemented on the website.

die alte Website von Beauty Palace

Afterwards, an SEO agency was hired to hopefully increase the website's Google ranking. Various SEO agencies are known to be well-versed in all aspects of getting customers.

We took care of the complete renovation of the website . All technical and visual problems on the website were resolved, the "branding light" was visibly implemented and expanded with meaningful design elements. The user interface was taken to a new level. SEO and design blend harmoniously together.

Design success in numbers

The numbers speak for themselves:

• Just one week after going live, the bounce rate of visitors was 25% lower. People stayed on the website much longer than before our design update. Finally!

• In terms of SEO and Google ranking, the website received more unique visitors than a whopping 92% of comparable websites in the industry after the design update. What a result!

• With an average of 4 minutes and 21 seconds, people stayed on the website significantly longer than 74% of the competition. A clear advantage in the tough competition among beauty salons.

• The new website that we implemented for this client ranks better in organic (!) search than 70% of comparable competitor websites.

This is once again a classic example of how SEO optimization alone does not optimize Google rankings. It is primarily the design and optimal user guidance that keeps people on the website for a long time and thus has a strong influence on Google rankings.

The new web design has been proven to keep visitors on the website longer and people therefore feel comfortable not only in the Beauty Palace, but also on the associated homepage.