Interview: "A good brand identity creates a good gut feeling."

Last year in December I received an email with an interview request from Mag. Jochen Elias, lecturer for digital media technology at the FH St. Pölten University of Applied Sciences. Once a year, the university publishes a magazine called "gutgestalten", which means "design well".

Mr. Mag. Elias asked me how a branding process works in my business, how I deal with insufficient briefings and more. You can find the interview here as a PDF download.

The interview is in German language, but you can Google translate it for your purpose, if you wish.

#interview #branding #corporatedesign