New Year: It has to hurt for change to happen
- Helene Clara Gamper
- Dec 26, 2024
- 3 min read
The new year is just around the corner, and with it the annual reflection. It is the perfect time to pause, analyze the past year and decide: What will stay the same? What needs to change? But often this honest confrontation with ourselves and our company is uncomfortable - even painful.
THIS IS HOW HUMAN BEINGS ARE CRAFT: PAIN AS THE BIGGEST TRIGGER FOR CHANGE
Why is it so hard for us to be proactive? The truth is: many people don't change until they have to. Pain is one of the strongest driving forces. We experience it all the time - whether in our personal lives, in customer projects or when building a brand.
Let's take time management. Entrepreneurs often only realise that they need to change something when their health suffers. The "rude awakening" comes when the to-do list overflows, deadlines are missed and stress levels explode. At this point, the pain is an unmistakable wake-up call.
Tip: Check out our video on 15 productivity hacks to work more stress-free and efficiently:
But what about design and branding?
THE PAIN POINT IN BRANDING: TRANSFORMATION BEGINS IN THE UNCOMFORTABLE
Many companies only realize that their brand no longer works when they experience massive consequences: stagnating sales, declining market share or a feeling of being lost in the crowd.
What it takes to become a top brand is a clear strategy – and a willingness to go through the pain of transformation. This process can be painful and challenging, but the reward is enormous.
THE STEPS TO BRAND TRANSFORMATION
Analysis of the status quo: Where do you stand? How is your brand perceived?
Developing a branding strategy: What values, visions and messages define your brand?
Initial implementation: From the logo and color palette to the tone and storytelling – everything has to be consistent.
Measuring success: Check whether your new brand is being received by your target audience.
Continuous use: Branding is not a one-time project. It thrives on consistent use.
Contact us to find out how your company can become a brand that customers love!
TRANSFORMATION: THE CYCLE OF JOY, PANIC AND PRIDE
The process of change is rarely linear. Especially in branding, we go through this cycle again and again:
Initial euphoria: The ideas are fresh, the motivation is high.
Panic: Suddenly it becomes clear how big the task really is. Doubts arise.
Pain: The hard work begins. Strategies are questioned, resistance is overcome.
First successes: Suddenly you realize that you were on the right path. Self-doubt gives way to pride.
Pride and joy: When the result is achieved and the customers are delighted, every effort pays off.
Yes, it hurts to leave your comfort zone. But that pain is proof that real change is happening.
A LOGO IS A SYMBOL. BRANDING CREATES A FEELING.
The fact is: A logo alone will not carry your brand. Branding is much more than that - it is the feeling that your customers associate with your company. And feelings ultimately decide whether prospects become loyal customers or even fans.
Join us in this transformative process. It won't always be easy, but it will be worth it. For sure. At the end of the day, you won't just have a new design or better numbers - you'll have the proud feeling of having created something great.
The turn of the year is a good time for transformation. Let's take your business to the next level - together.
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