I already wrote about card designs in an older blog article. Most of us see card designs and micro content day in, day out. This is why many of us don’t experience them as something to really look at any more, because many card designs look too similar. But this does not have to be like that. Micro content can also be desigend in a more sophisticated way that makes you want to do something – like click on it. So: Please no more boring card designs! Here you see some refreshingly good examples of how card designs can look like:
Orange
Card design combined with micro infographics – my graphic designer heart is beating faster ☺ Very well executed and perfect for Orange.
Nike
Another example of cards without gaps in between is the website of Nike. Beautiful, bold and strong – that of course only works with excellent photo material.
HCG corporate designs
My website (here you see a screenshot of my portfolio page) shows informative card designs with rollover effects. The different colours on the left side of the cards stand for different service categories I offer: red for corporate designs, blue for editorial design (print), turquoise for app magazines and yellow for infographics. There are matching micro content cards for social media too.
Alpbacherhof
The Alpbacherhof also works with rollover effects on their card designs: classic, elegant, traditional, not chasing the latest trend – this definitely fits their target group.
Pepsi
Card design with social media buttons – there is a lot going on on this site, but it does not look overloaded.
Twixl
Belgium-based digital publishing solution provider Twixl uses nice, clean card designs with colour strips at the bottom and clear focus on the core message. The focus lies on the information transport. However, I still have not found out a colour code system, which is a bit unfortunate.
Hillary Clinton
Hillary Clinton’s website during the US presidential election campaign shows a card design that is clear, full of information but it still does not look overloaded. Very small gaps between the letters, the letters being round and wide as well as the big gaps between the cards play together very well here. Also the rollover effect is clean, bold and focused.
Heineken
What a wonderful design – focused on emotions and photos and in the Heineken green colour mode. Everything goes very well together.
Names for Change
What an eye-catcher – wonderful colour combination (vintage style), matching colour filters above the items inside the cards and small white font in the top left corner. Top!
Helbak
You cannot deny the nordic design influence here. Fresh, focused, reduced, featuring petrol colours. Stunning.
Tirol Box
Card design that stays in the air by alpine flower "pins" – free, light and beautiful to look at.
As you see, card designs don’t always have to look boring!