What makes people spend €15 on a pack of tea bags?

A pack of tea bags costs between 1.50 and 4 euros - depending on the quality and brand. But what makes people spend a whopping 15 euros (or more) on a pack of tea bags?

Yes, you read that right. 15 euros for 20 tea bags.

The traditional house of Harrods manages to turn tea into a true experience. An experience that begins as soon as you see the beautiful packaging.

Of course, Harrods stands for quality. The brand is committed to this promise of quality and must always be kept. People with high standards when it comes to enjoying tea will immediately feel addressed and emotionally engaged.

The brand raises high expectations and satisfies them in a perfect way – not only in terms of product quality, but also in terms of product experience!

And that's exactly what it's about: turning a product into a real experience. Branding raises expectations and the target group is willing to spend more money to fulfill their high expectations of the product experience.

The Harrods branding manages to turn a tea bag packaging into a true work of art. Harmonious color schemes, elegant typography and a coherent design language that skilfully holds the entire tea range together: this is branding as it should be.

This is branding that ensures that a pack of tea bags sells for 15 euros. And honestly, who wouldn't want to have a whole collection of these chic little art objects at home?