Why a Logo Doesn't Bring You Customers

Is your company stuck in the swamp of mediocrity and just can't make it to the next level of sales and status? Do you think a new logo and maybe a new website can fundamentally change that?

Wrong thought.

Imagine a brand like a human body. The logo is essentially the heart. But it is the branding that brings the entire body together into what it is and ensures that all components work together perfectly.

The decisive factor is the transferability of the logo into a brand, i.e. into a corporate design. Why? A logo design may be the heart of a brand, but in the end it is just a symbol. And a symbol alone does not convey any feeling or emotion.

Ultimately, it is always emotions and feelings that turn people into paying customers. Even if we believe we are making rational decisions, we make decisions based on gut feeling within a very short space of time and only then try to explain (or "justify") our decision using rational logic.

Only a branding that is professionally developed and consistent creates a harmonious whole in the entire company presence - cross-media at all touchpoints, online and offline.

If we compare this again with the anatomy of the human body, the logo is the heart of it. The branding is the complex system of organs, fascia, muscle fibers, veins, etc. - everything that makes the human body and makes it unique, makes it functional and capable of survival.

Just like with human anatomy, it is the same with a brand. A logo design is all well and good - but without branding it cannot survive.

THE TRANSFORMATION TO A TOP BRAND IS AN INVESTMENT THAT PAYS OFF

As part of our branding development, our customers receive a clearly structured design system with practicality, including a corporate design manual , which meets the highest quality standards and appeals to the target group on an emotional level.

In plain language, this means: You get an external image that really works and raises your company to a completely new level of sales and status. As a top brand, you will experience a completely new quality in many areas of life. Doors will open for you that you thought were firmly closed. You will feel like you have finally arrived .