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The last four months have been incredibly intense. With the support of Wix Studio, we produced our first masterclass with the promising title "The Ultimate Masterclass for Branding & Web Design" . Big words, followed by big impact. Because: 15 years of experience in branding, web design and entrepreneurship as well as seven years of experience in quality and process management have gone into this project. This concentrated know-how is now no longer only accessible to our clients, but also to the general public, which is why the masterclass is only available in English for the time being. The result: 5 hours of video material in 4K quality, 5 modules and 38 chapters full of aha moments and insights – not only in terms of branding and web design, but also in terms of project management, client communication, time management and productivity. OVERVIEW OF THE MODULES IN THE MASTERCLASS Module 1: Project structure, billing, client communication, the perfect briefing Module 2: Branding from A to Z Module 3: Web design from A to Z (including responsiveness and accessibility) Module 4: Online marketing in Wix Studio Module 5: Time management, organization and productivity Further details about the modules can be found in the content overview . Take a look at https://www.the-ultimate-masterclass-branding-webdesign.com/ A big thank you goes to Guy, Amanda, Almog, Matan, Marcus and Noah from the Wix Studio team as well as to Dominik from Peakmedia. Agency owners can also use this masterclass perfectly as employee training. Please contact us for agency licenses for your team.

Entrepreneurs are people who love their freedom and therefore want to make their own decisions. But this freedom of choice is limited when you become dependent on a single design, advertising or online partner. The reason for this often lies in a fundamental mistake: there is no documentation of the corporate design. Without a design system and its clear documentation, many entrepreneurs fall into an extremely dangerous dependency. THE INVISIBLE TRAP: DEPENDENCY DUE TO LACK OF DESIGN DOCUMENTATION Maybe you know the situation: your design, indeed your entire external image, is tied to a single agency that works with you without setting up a transparent system. Or a "run-of-the-mill designer" started your brand, but without strategic planning or clear rules. The result? Chaos, inconsistent branding, the feeling of having your back against the wall and a lasting loss of trust among the target group. Many agencies secure their business through this dependency. They may deliver creative results, but without an underlying system or practical documentation, other designers cannot work with them. This makes you dependent on just one provider. That is very dangerous. But there is a way out of this trap. WHAT IS A CORPORATE DESIGN MANUAL? A corporate design manual is the basis for your brand communication. It documents all of your brand's visual guidelines, such as: Logo variants and their areas of application color schemes and typography design grids and guidelines for print and web imagery and other design elements The manual creates a system that keeps your brand consistent over the long term – regardless of who works on it. HOW A DESIGN MANUAL SECURES YOUR INDEPENDENCE With a clearly documented branding system, you as a business owner gain control over your design. Any professional designer can work with a well-structured manual. You are no longer dependent on a single agency (or a single "run-of-the-mill designer"), but are free to decide who you work with. A design manual offers you: Clarity and consistency: Your brand remains visually consistent, no matter which designer or agency works on it. Your target group's trust in your company is sustainably strengthened. Your customers become fans of your brand. Time and cost savings: New partners can get started quickly and efficiently without having to “reinvent” your branding. Independence: You retain control over your brand and the freedom to decide who you want to work with. CONCLUSION: YOUR "TICKET" TO FREEDOM OF DECISION AND A CONSISTENT BRAND MESSAGE A corporate design manual is more than just a collection of design guidelines – it is your key to entrepreneurial independence. It allows you to maintain control over your brand and ensure that you can freely choose your design partners. So why should you give up your freedom as an entrepreneur when it is so easy to secure it? A design manual gives you the tools to free yourself from unnecessary dependencies and to manage your brand confidently. We are happy to support you from the start with professional branding including documentation.

The new year is just around the corner, and with it the annual reflection. It is the perfect time to pause, analyze the past year and decide: What will stay the same? What needs to change? But often this honest confrontation with ourselves and our company is uncomfortable - even painful. THIS IS HOW HUMAN BEINGS ARE CRAFT: PAIN AS THE BIGGEST TRIGGER FOR CHANGE Why is it so hard for us to be proactive? The truth is: many people don't change until they have to. Pain is one of the strongest driving forces. We experience it all the time - whether in our personal lives, in customer projects or when building a brand. Let's take time management. Entrepreneurs often only realise that they need to change something when their health suffers. The "rude awakening" comes when the to-do list overflows, deadlines are missed and stress levels explode. At this point, the pain is an unmistakable wake-up call. Tip: Check out our video on 15 productivity hacks to work more stress-free and efficiently: But what about design and branding? THE PAIN POINT IN BRANDING: TRANSFORMATION BEGINS IN THE UNCOMFORTABLE Many companies only realize that their brand no longer works when they experience massive consequences: stagnating sales, declining market share or a feeling of being lost in the crowd. What it takes to become a top brand is a clear strategy – and a willingness to go through the pain of transformation. This process can be painful and challenging, but the reward is enormous. THE STEPS TO BRAND TRANSFORMATION Analysis of the status quo: Where do you stand? How is your brand perceived? Developing a branding strategy: What values, visions and messages define your brand? Initial implementation: From the logo and color palette to the tone and storytelling – everything has to be consistent. Measuring success: Check whether your new brand is being received by your target audience. Continuous use: Branding is not a one-time project. It thrives on consistent use. Contact us to find out how your company can become a brand that customers love! TRANSFORMATION: THE CYCLE OF JOY, PANIC AND PRIDE The process of change is rarely linear. Especially in branding, we go through this cycle again and again: Initial euphoria: The ideas are fresh, the motivation is high. Panic: Suddenly it becomes clear how big the task really is. Doubts arise. Pain: The hard work begins. Strategies are questioned, resistance is overcome. First successes: Suddenly you realize that you were on the right path. Self-doubt gives way to pride. Pride and joy: When the result is achieved and the customers are delighted, every effort pays off. Yes, it hurts to leave your comfort zone. But that pain is proof that real change is happening. A LOGO IS A SYMBOL. BRANDING CREATES A FEELING. The fact is: A logo alone will not carry your brand. Branding is much more than that - it is the feeling that your customers associate with your company. And feelings ultimately decide whether prospects become loyal customers or even fans. Join us in this transformative process. It won't always be easy, but it will be worth it. For sure. At the end of the day, you won't just have a new design or better numbers - you'll have the proud feeling of having created something great. The turn of the year is a good time for transformation. Let's take your business to the next level - together.

Accessibility is not only an important legal issue, but also an opportunity to optimize your own digital presence and make it accessible to more user groups. In this article, we explain why accessible web design is not only a legal requirement, but can also be seen as a clear competitive advantage for companies. ACCESSIBILITY IN DIGITAL SPACE: WHAT DOES THE LAW SAY? Since September 23, 2020, all websites of German federal government agencies have been required to be barrier-free. This also means that they must provide their essential information on the website and navigation in plain language. Since June 23, 2021, this also applies to mobile applications of authorities. From June 28, 2025, this requirement will also apply to all online commerce - a development that affects many companies. The new regulations of the Disability Equality Act (BGG) require that all companies operating in the B2C sector design their online offerings in such a way that they are accessible to all people, including those with physical, mental or visual impairments. WHICH COMPANIES ARE AFFECTED? All companies that offer products or services in the B2C segment are affected - from manufacturers to retailers to service providers. Micro-enterprises in the service sector that employ fewer than ten people and (!) remain below certain turnover limits (2 million euros per year) or below an annual balance sheet total of 2 million euros are exempt from this regulation. SIMPLE LANGUAGE VS. EASY LANGUAGE: THE KEY DIFFERENCE An additional aspect of accessibility is the use of easy language . While simple language primarily avoids complex technical terms, easy language goes a few steps further and also takes into account people with disabilities such as people with intellectual challenges, people who learn German as a foreign language or people with other learning difficulties. Easy language follows clear rules: Positive wording: Negative wording is avoided to minimize misunderstandings. Short sentences: Sentences are simple and clearly structured and should not be longer than one line. A new sentence must always start on a new line. Compound words: Long or compound words are visually separated with either a dot in the middle or a hyphen. Example: Football Club instead of Football Club. This is intended to visualize the pronunciation or emphasis. Avoidance of foreign words: Foreign language terms are avoided to increase readability. Visual support: Pictures and illustrations help to explain the text and make it understandable. Increased readability: A larger font than in "normal language" is required. A clear contrast (dark font on a light, single-colored background) is required. Make sure that the line spacing is sufficiently large (high line spacing!). A maximum of two different fonts may be used. Headings and important information in the body text should be highlighted. Acceptance by control bodies: The easy language must be checked and approved by a control body before it is used on the website, for example. The text is then tested on the target group to ensure that it is understood without restrictions. All of these requirements affect the overall visual appearance and structure of a communication medium. This also means that design in plain language requires significantly more space. ACCESSIBLE WEB DESIGN WITH HCG CORPORATE DESIGNS As a Wix partner, we have been offering web design solutions that have met accessibility requirements for several years. Wix Studio offers numerous technical tools that ensure that a website can be used easily with screen readers and without a mouse (i.e. just with the keyboard). This means that accessible web design has been standard at HCG corporate designs for years. "Another positive aspect of our accessible websites that we create with Wix Studio is that Google is paying more attention to accessibility and is pushing accessible websites further up the rankings." DESIGN RESEARCH AND LEGAL REQUIREMENTS In practice, implementing accessibility for websites means not only taking technical specifications into account, but also incorporating design research. An interesting finding from this research concerns the use of Antiqua fonts (serif fonts) compared to Grotesque fonts (sans serif fonts). Because: Despite the legal requirement to use clear fonts (ideally without serifs), research prior to the legislation proved that serif fonts are easier to read for most users - and not just in the test group (disabled people)! Surprisingly, this aspect was not taken into account in the standards. There is clearly a gap between theory and practice here. A somewhat amusing aspect that we were able to learn about in a training course lasting several weeks at the Munich Typographic Society . Another noteworthy point is that gender is not used in Easy Language. The language should remain as simple and understandable as possible, and the focus is on the clarity of the message. WHY YOU SHOULD ACT NOW From June 28, 2025, companies will have to ensure that their online commerce is accessible. It is therefore advisable to start implementing accessibility now. While the legislation is unlikely to impose harsh penalties for the time being, companies should prepare for the fact that their websites could be subject to strict controls in the future. Adapting early will ensure that you not only meet legal requirements, but also improve the user experience for everyone (including those without disabilities). The benefits for your company: Increased reach: An accessible website appeals to a wider audience – not just people with disabilities, but also people who prefer clear and simple communication. Improved user experience: A user-friendly design benefits all users and promotes customer satisfaction. Better Google ranking: Google rates the increased reach and the technical implementation of accessibility (screen reader compatibility, etc.) positively, which in turn has a positive effect on the Google ranking of a website. Legal protection: By complying with legal requirements, you protect yourself from possible legal problems and penalties. CONCLUSION: ACCESSIBLE WEBSITES AS A COMPETITIVE ADVANTAGE Designing accessible websites is not only a legal obligation, but also an opportunity to improve your own digital presence and offer a more inclusive user experience. With Wix Studio, we have a powerful tool at our disposal that helps our customers launch accessible websites that meet current requirements. If you integrate the principles of easy language and accessibility into your design, not only people with disabilities benefit, but also your entire user groups. It is worth focusing on this topic early on - because an accessible website is a website for everyone.

What Entrepreneurs Can Learn About Branding from a Blue-Footed Booby Copyright: Helene Clara Gamper A few years ago I was on a tour through Peru and Ecuador, which also included the Galapagos Islands. This small group of islands is located about an hour's flight west of the Ecuadorian mainland on the Pacific coast. Apart from the giant tortoises, the Galapagos Islands are also known for a very special bird: the blue-footed booby (guess three times why it is called that). The color contrast of his light blue feet and the rust-red vegetation in the background was a beautiful sight that I will probably never forget. This very special shade of blue on his feet somehow reminded me of baby blue and is said to make the male blue-footed boobies particularly sexy for the females during mating season. There are so many unusual animals on the Galapagos Islands, but the blue-footed booby stands out from the crowd with its striking appearance and is therefore one of the most photographed animals in the archipelago! As a designer, I have to say: congratulations to this bird! It has recognized the power of striking appearance and uses it perfectly for its purposes (reproduction) among its target group (female blue-footed boobies) and is also the object of photo desire among tourists. In a business context, as a designer, I would say: Branding with a high recognition value ensures growth and the desired pull in the target group. Dear blue-footed booby, you are a role model for entrepreneurs, bravo!

First impressions count in the business world too. Whether a company is looking for investors or applying for a bank loan, the potential partner will first google the company. They research the website, the social media presence and any traces that a company leaves in the digital space. At this moment, branding decides how the company is perceived. WHY DO INVESTORS AND BANK ADVISORS GOOGLE? Before investors invest in a project or grant a loan, they want to make sure that the company is trustworthy and professional. What the entrepreneur says about himself in personal conversations is one thing - but there is also "the other thing". The online presence and other analog contact points are checked. A lack of consistency, outdated or unprofessional appearances quickly give the impression of instability. The key question is: "Is there a clear message about what the company stands for and does it seem trustworthy?" PROFESSIONAL BRANDING SIGNALS TRUST Banks or other investors don't just invest in an idea - they invest in the team and the company behind it. This is something that needs to be understood first. Professional branding conveys that the entrepreneur has done his homework. It shows that he knows how to structure a company, how to communicate visions to the outside world and how to think strategically (including in the medium and long term!). Strong branding creates trust and that is crucial when it comes to investments and loans. CONSISTENCY CREATES CREDIBILITY Consistency in branding signals reliability. A brand that communicates its message clearly and coherently appears stable and determined. This starts with a coherent logo, continues with an attractive web design and extends to every business card and flyer that is produced. CLEAR DIFFERENCE FROM THE COMPETITION In a crowded market, only a few companies can stand out with their ideas alone. Branding is therefore a unique opportunity to differentiate yourself from the competition. A well-thought-out and professional design creates a distinctive identity and shows that the entrepreneur is serious. Investors are often looking for something unique - branding serves as a visual unique selling point. THE QUALITY OF VISUAL BRAND MANAGEMENT Good brand management is crucial: it is the conscious presentation of company values. A professional web design, coupled with a well-thought-out corporate design , conveys that the entrepreneur is able to run his company well. This provides stability and trust - values that are essential for investors and banks. THE DIGITAL SHOWCASE: THE WEBSITE A website is usually the first point of contact with potential investors or lenders, at least visually. It takes a matter of seconds to decide whether a company appears professional, modern and trustworthy - or not. If the website is outdated or chaotic, it leaves a negative impression. A negative impression that sticks with the potential lender. A professional web design, on the other hand, conveys credibility and ensures that the company is taken seriously. WHAT MATTERS: Aesthetics: A clean, modern design that reflects the brand values. Functionality: Well-structured and user-friendly navigation and page structure. Mobile optimization: Nowadays, at least in the B2C segment, the majority of content is consumed on mobile devices; in the B2B segment, the number of mobile users is also slowly but surely increasing. The website must therefore work just as well on smartphones and tablets as it does on a desktop. BRANDING IS MORE THAN JUST A LOGO Professional branding extends across all touchpoints of a company: from the first email contact to the social media presence. Investors (as well as other business partners in general) pay attention to how consistently and precisely a brand is managed. This is a character trait at the management level. Consistent and precise management is crucial for business success. CONCLUSION: GOOD BRANDING WORKS IN ALL DIRECTIONS – NOT JUST ON THE CUSTOMER SIDE In the competition for capital, it is not just the business idea that counts, but also how professional and trustworthy a company appears to the outside world. Professional branding is the key to building trust with investors and lenders. From a website, professionally prepared business reports to social media profiles and printed materials - every contact with the brand should convey a consistent and convincing image.

In recent years, the world of logo design has been sliding in a direction that can literally pull the rug out from under brands. A logo is the face of a brand - the figurehead that evokes emotions, creates trust and makes a company's values visible at a glance. But what happens when that face suddenly becomes completely expressionless, just to follow a trend of oversimplification? A logo relaunch that is approached incorrectly can cause massive damage to a brand. AN EXAMPLE: BURBERRY. FROM ICON TO UNIFORM. AND ONE STEP BACK AGAIN. Before the completely miserable logo relaunch in 2018, Burberry was a symbol of class, elegance and timelessness. The British fashion house's famous check pattern stood for a luxurious lifestyle around the world. But the logo relaunch in 2018 marked a radical break with this tradition. The iconic typeface that made Burberry so unmistakable was replaced by a simple sans serif font. The reactions were not long in coming: fans of the brand felt alienated, the elegance and recognition value were lost. Burberry lost its shine and disappeared in the mass of interchangeable fashion brands. For many, Burberry was buried. What went wrong here? What is going wrong with so many (especially fashion houses)? Quite simply: too much inclusivity at the expense of individuality. The idea of making a brand "accessible" (however you want to understand that) to everyone is good - but not at the expense of its identity. "When a company tries to please everyone, it ends up losing what makes it unique." Photo: https://www.grapheine.com/en/logo-news/new-logo-burberry-prestige-with-a-new-antique-logo Burberry's image was apparently in such a bad state that the fashion brand had to act. It did so and made a great comeback in 2023 with another redesign . Burberry was "dead" for a few years, but now Burberry is living again in new splendor - fresh and modern, including individuality and absolute recognition value. Well done! JOHNSON & JOHNSON: ANOTHER MISTAKE Another example that shows how dangerous a thoughtless logo relaunch can be is the case of Johnson & Johnson . The brand recently said goodbye to its iconic logo , which had existed for over 130 years. The handwritten typography , which stood for reliability and tradition, was replaced with a generic and smooth typeface. The result: here too, many voices were raised lamenting the loss of brand identity. A global brand that conveyed trust and history through its logo now runs the risk of being perceived as arbitrary and interchangeable. On the other hand, one could argue that additional product lines (such as pharmaceuticals) are deliberately trying to break with the brand. This remains to be seen. SIMPLICITY AT THE EXPENSE OF RECOGNITION? It is essential that logos today have to be simple in order to function in both digital and analogue media. But minimalist does not (!) automatically mean meaningless. "A logo, in its simplicity, must still convey the essence of the brand." Many companies make the mistake of simplifying their logo so much that it no longer has any character. Gucci, Balmain, Valentino - formerly strong brands with a distinctive visual appearance - have lost much of their iconic appeal by simplifying their logos. What remains are faceless logos that get lost in the flood of design uniformity. And this is the case for brands that once stood out for their courage to be individual. THE CHALLENGES OF MODERN LOGO DESIGN Why does this happen? It's not just a question of trends. Today, logos have to work on a variety of platforms and in different formats. They have to be small enough to be easy to read as an app icon, but also large enough to have a strong presence on posters or trade fair stands. The requirements are more diverse than ever. But does that really mean that recognition must inevitably suffer? Clearly: No. "The purpose of a logo is to make a brand recognizable at a glance." It's not just about looking good or being practical. A logo has to tell a story. If it doesn't manage to strike a balance between simplicity and recognition, it has missed its purpose. POSITIVE EXAMPLES: LOGOS THAT DO IT RIGHT There are also positive examples that show how minimalist logos can work without losing their soul. The US Open logo, for example, has an iconic but pared-down style that shines across all media without losing its energy and dynamism. Photo: US Open Another example: SKIMS , Kim Kardashian's lingerie brand. The logo is simple but distinctive in its form and represents the product and values perfectly - it communicates the core of the brand and exudes a strong identity. Photo: SKIMS When Spedifort was rebranded, the brand's original identity was retained and our rebranding positively transferred it into the premium sector. Within a year of the rebranding, 300% profit growth was recorded. Photo: Spedifort | HCG corporate designs Or take Coca-Cola: Here, too, there have been several logo relaunches, but the identity, the distinctiveness – has been preserved. Photo: The Coca-Cola Company CONCLUSION: INDIVIDUALITY IS A MUST. MINIMALISM OR NOT. A logo relaunch should never just follow the trend. The goal of any rebranding must be to modernize the brand without sacrificing its individuality. A good logo is not only simple, but also meaningful. Brands like Burberry and Johnson & Johnson have shown that radical simplification may seem modern, but can have devastating effects. Burberry is at least brave enough to learn from mistakes and show character again. If a brand loses its ability to be recognized, it is nothing more than a shell - interchangeable and visually worthless. The challenge in logo design is to find the right balance: minimalism, yes, but not at the expense of uniqueness. After all, as consumers we don't want to swim in a sea of monotony, but still have strong visual anchors to hold on to.

It happens again and again: Companies resort to "homemade" design components, often from internal "wannabe" designers or cheap "back-and-forth" designers who rely on free templates from the Internet. The result? Inconsistent and amateurish designs that not only harm the company but cause embarrassing errors. This not only leads to internal friction and constant rework, but also to a growing image problem. You probably know companies that are perceived as backwards, even though they preach innovation to the outside world. The gap between expectations and reality leads to a company's credibility declining - and with it its reputation, which is put at risk. And that's just the beginning. WHY A CORPORATE DESIGN MANUAL IS CRUCIAL FOR BRANDING A crucial element that many lack: documentation. A professional branding or design system relies on clear, uniform guidelines that are accessible and understandable to everyone involved. Without such a system, not only are the necessary foundations missing to ensure consistent designs, but you are also dependent on individuals or agencies. This dependency can lead to a dead end - without clearly defined design guidelines, a brand remains weak and unable to grow. INVESTING IN BRANDING WILL PAY OFF Professional branding or a well-thought-out design system is not an expensive expense, but a long-term investment in the future of a brand. It not only prevents costly mistakes and embarrassments, but also creates a solid foundation on which you can build in the long term. DANGEROUS: UNSAFE WEB PLATFORMS However, design is only one piece of the puzzle. Some website platforms can torpedo your entire branding. WordPress is a common example - often unnecessarily complicated, with constant plugin updates and security vulnerabilities. An entrepreneur friend of mine experienced exactly that: her WordPress site was hacked five times in just one year. The result? Her website has been offline ever since, and her digital existence has been virtually wiped out - a disaster for any company. A website must offer the freedom to fully display the branding visually, without constantly being subject to technical limitations and security gaps. A stable, secure platform without constant headaches is essential. BRANDING AS A HOLISTIC SYSTEM Think of branding like a human body: the logo is the heart, but it is the interaction of all elements - from the website to print materials - that keeps a brand alive and makes it unique. A brand needs a clear personality, a well-thought-out positioning and an emotional system that builds trust. It's about creating a consistent experience across all channels - online and offline. That's what turns companies into brands and brands into absolute top brands . The traditional approach of doing only the bare minimum has long since ceased to work. Companies that settle for half-hearted measures risk falling behind. Instead, what is needed is a comprehensive design system that is applied to all of the brand's materials and touchpoints - right from the start. "The gap between expectations and reality leads to a company's credibility decreasing. This is where professional branding including a corporate design manual comes into play." A corporate design manual is a game changer. It ensures 100% independence: any professional designer can work with it and you are no longer tied to a specific agency or designer. CONCLUSION: IF YOU DO NOT INVEST IN YOUR BRANDING, YOU RISK FAILURE A lack of a design system costs more than you think - not just money, but also credibility, security and, above all, growth. Companies that rely on half-hearted solutions pay the price in time, stress and a damaged reputation. The decision is yours: do you stick with old, half-hearted solutions or invest in a design system that will transform your brand and make it a top brand ?

The challenge for entrepreneurs when working with designers is that they often feel like they are buying a pig in a poke. After all, they are spending (apparently a lot of) money on something that does not yet exist but has to be developed first (assuming the design is not stolen) . This raises the question – understandably – “What if I don’t like the branding?” Of course, there are some clues as to what distinguishes a good designer from a bad one . Nevertheless, a slight feeling of unease remains, especially if, as an entrepreneur, you have already had bad experiences with “run-of-the-mill designers.” What branding must be able to do First of all, one thing needs to be made clear: the purpose of branding is not to please the boss . The purpose of branding is to optimally address the target group, to engage them emotionally and to convert them into paying customers. This is not about ego, but about business success. Setting the right course We work conceptually and iteratively and ensure from the outset that the journey goes where it is actually supposed to go; in line with the company's goals and for maximum business success without ego-fuss. On the one hand, this is initiated with a detailed briefing and questions about positioning at the beginning of the collaboration. On the other hand, we work with so-called "stylescapes" . You can see three examples from our practice here: A stylescape shows a rough draft of all the design assets of the future top brand, compressed into the smallest possible space for a rough overview. This gives our customers a feel for the "look and feel" of a brand early enough - before everything is worked out in detail and unnecessary costs arise. Even if this is not yet the final branding , our customers get a feeling for "is the direction right or not" - early enough in the development of a branding into a top brand .

Imagine you are building a house. You already have a picture of the living room flooded with sunlight, a beautiful terrace, perhaps an elegant spiral staircase leading from the ground floor up to the bedroom and a beautiful fireplace in the living room. Question: When do you hire the architect and when do you hire the construction company? You will probably say: Of course, first the architect and then the construction company. Yes, that is the only way it makes sense. Let's transfer this to the business context: There are still companies that do it the other way round; that is, they build the house first and only then consider how it would actually meet the needs, make sense and be effective. The expensive late realization Now imagine that the house is built, you have invested a lot of money and time... and now you have to do a lot of remodeling (or in the worst case, tear everything down and start again from scratch) because you realize: This is not what you need. Again, you invest a lot of time and money. The solution: First an architect, then a house builder. First branding, then getting the business off the ground. The problem with “just a logo and website” that many people realize too late You have a logo and a website? Do you also have a coherent design system ? No? So you had the construction company build a house, but you forgot about the architect beforehand. Then you have a real problem. Because you are inflexible in the design of new products and services, which hinders your business growth and means you cannot survive in today's cross-media world. In our time, it is vital to be able to act quickly and flexibly. Without a branding system, introducing new products and services is too slow, too expensive and quite inefficient. In addition, a new product or service must benefit from the reputation of the umbrella brand (very important!) . That is the job of branding. Branding as a flexible design system When branding is professionally developed as a design system and is delivered with practical documentation or a corporate design manual , design is no longer a handbrake. This means you finally have a design system that is flexible and modular and can grow with the company. A new social media platform will pop up tomorrow that you want to use? Thanks to well-thought-out branding, this is no longer a problem for external representation. This is exactly what we do for our customers as part of the top brand . It is branding that combines the highest quality with maximum flexibility and is documented in a practical way. This makes a business a top brand and capable of surviving across media.

The Beauty Palace in Austria's largest shopping center (Shopping City Süd, SCS) asked us for help. They were struggling with design problems and technical problems on the website. People were leaving the website far too quickly and the external impression was negative. The website was self-made, the existing "branding light" was not implemented on the website. die alte Website von Beauty Palace Afterwards, an SEO agency was hired to hopefully increase the website's Google ranking. Various SEO agencies are known to be well-versed in all aspects of getting customers. We took care of the complete renovation of the website . All technical and visual problems on the website were resolved, the "branding light" was visibly implemented and expanded with meaningful design elements. The user interface was taken to a new level. SEO and design blend harmoniously together. Design success in numbers The numbers speak for themselves: Just one week after going live, the bounce rate of visitors was 25% lower. People stayed on the website much longer than before our design update. Finally! In terms of SEO and Google ranking, the website received more unique visitors than a whopping 92% of comparable websites in the industry after the design update. What a result! With an average of 4 minutes and 21 seconds, people stayed on the website significantly longer than 74% of the competition. A clear advantage in the tough competition among beauty salons. The new website that we implemented for this client ranks better in organic (!) search than 70% of comparable competitor websites. This is once again a classic example of how SEO optimization alone does not optimize Google rankings. It is primarily the design and optimal user guidance that keeps people on the website for a long time and thus has a strong influence on Google rankings. The new web design has been proven to keep visitors on the website longer and people therefore feel comfortable not only in the Beauty Palace, but also on the associated homepage.

In the dynamic world of web design, it's crucial to stay one step ahead, so we're excited to announce that we're now officially certified as Wix Studio Designers. This marks a significant milestone for us and opens up new possibilities for our clients' digital presence. WHY WEB DESIGN WIX STUDIO? Wix Studio is Wix's latest cutting-edge platform, which stands out for its technological innovations and maximum design freedom. This platform is not just a tool, but a kind of secret weapon that helps us transform our clients' vision into a clean, attractive and functional website. 1. Highest technological standard: With advanced features and seamless integration, Wix Studio offers everything modern websites need. From optimized loading speed to robust security features - so a website not only looks good, but also functions smoothly. 2. Maximum design freedom: Wix Studio focuses on creativity and individuality. It gives us the tools to perfectly reflect a brand identity - from unique layouts to customized interactions. Every design idea can be implemented precisely and without compromise. 3. Perfect implementation of branding: A strong brand deserves a strong online presence. With Wix Studio we can ensure that a corporate identity is presented consistently and effectively on a website. After all, a brand must shine in every detail. WHAT DOES THIS MEAN FOR OUR CUSTOMERS? As certified Wix Studio designers, we are not only experts in using this advanced platform, but also well-equipped to put our clients in the best light. We have undergone extensive training and proven that we can meet the highest standards in web design. For our customers this means: - Tailor-made solutions: Every company is unique, and a website must reflect that. No ifs, ands or buts. With our expertise in Wix Studio, we create tailor-made designs that perfectly meet the individual needs of our demanding customers. - Efficient implementation: Thanks to Wix Studio's powerful tools and features, we can complete projects faster and more efficiently without compromising on quality. - Future-proof websites: The continuous development of Wix Studio ensures that our customers' websites are always up to date with the latest technology and adapt to growing requirements. THE SUCCESS OF OUR CUSTOMERS IS ALSO OUR SUCCESS Our commitment to excellence in design means we always strive to provide the best solutions for our clients. Becoming certified as a Wix Studio Designer is another step in our mission to help our clients strengthen their digital presence and achieve their business goals. CONCLUSION At a time when the online experience is often critical to business success, our Wix Studio Designer certification provides the advantage and security that many entrepreneurs want from design agencies.