BIG DATA VISUALIZATION - SMARTPHONE REPAIR STUDY 2019
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INFOGRAPHIC DESIGN, BIG DATA VISUALIZATION, EDITORIAL DESIGN INSURANCE
The Smartphone Repair Study 2019 by Clickrepair / WERTGARANTIE (Hanover, Germany) provides comprehensive information on the susceptibility to damage of selected smartphones and brands. Moreover, the study presents user-based findings on damage prevention, repurchase probability and the user behavior of different age groups. The study was conducted in cooperation with Statista and is a representative survey of 5,126 participants.
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In order to communicate the findings of these complex datasets in a compelling and beautiful way, I was hired for a big data visualization project to design many infographics as well as the layout of the study (based on the existing corporate design). You can download the full study as a PDF. Below, you see a few selected infographics:
BROKEN COMPONENTS IN SMARTPHONES:
DISPLAYS BREAK MOST OFTEN
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More than two thirds of all damaged smartphones have display damage. Damage to the casing is also found in one in two smartphones.
(Multiple answers possible.)
REPAIR FREQUENCY OF SELECTED MANUFACTURERS:
HTC AND APPLE BRING UP THE REAR
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Sony scores points again: their smartphones are particularly robust, while Apple and HTC prove to be significantly more susceptible to damage.
FREQUENCY OF DROP DAMAGE WITH AND WITHOUT PROTECTIVE MEASURES:
PROTECTIVE EFFECT VARIES BY MANUFACTURER
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With Xiaomi, drop damage is considerably less frequent with protective cases and screen protectors than without. With HTC, drop damage with and without protective measures is equally frequent.
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(This analysis is based on all the smartphones of the individual manufacturers.)
PROTECTIVE MEASURES ACCORDING TO BRAND:
NOKIA MOST OFTEN UNPROTECTED
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The trend is towards protective cases, especially among Apple users. Screen protectors are commonly used with Xiaomi.
REASONS FOR SMARTPHONE REPAIR:
FINANCIAL ASPECT AS MAIN MOTIVE
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Almost half of all smartphone owners have had their device repaired for reasons of cost, but many also think of the environment in the process.
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(All manufacturers.)
REASONS FOR REPAIR BY BRAND:
HUAWEI USERS SEE SAVINGS POTENTIAL
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More than half of all Huawei owners refrain from making a new purchase for financial reasons. With Apple users, ecology also plays a big role.
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(Multiple answers possible. Smartphone models from 2010 onwards.)
COMPARISON BETWEEN WOMEN AND MEN:
PROTECTION VERSUS REPAIR
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Women take protective measures more frequently; men have repaired their smartphone more often. When it comes to damage frequency, women take the lead.
In order to announce the study to journalists, a press release was sent out with a further infographic that I designed (which you can see here).