STRONGER CUSTOMER RETENTION WITH A NATIVE APP
Every day, we are confronted with a huge amount of information. This is why it’s becoming more and more difficult to stay in touch with customers. However, a strong connection between a brand and its customers is extremely important - especially in B2C. Your own, native app shifts the relationship between your brand and your customers to a completely new level.
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In the video above, you'll see a direct comparison between a mobile website and a native app that we developed for our Swiss client Senioren Matinee.
THE FACTS
Phone users spend 86% of their phone time in apps, but only 14% on mobile websites.
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Hence, your own, native app is a true game changer in terms of customer retention. Your own app strengthens your brand as your logo is always visible on the starting screen of your clients’ phones.
BUILD A COMMUNITY
Your own app is the perfect way to build a community around your brand. App members can communicate with each other directly in the app - like a WhatsApp chat among like-minded people in the look and feel of your brand.
NOTIFICATIONS ON YOUR CLIENTS' PHONES
From communicating within the community to communicating between you and your customers: You all know push notifications - banners that pop up on the starting screen of your phone - or you can also see them as red dots on app icons.
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You can send push notifications straight to all of your app users in real-time. For example "Grab your 10% discount on product X - only today.". One swipe, and the customer is in the app and can purchase the product straight away.
REAL-TIME CONNECTION BETWEEN APP AND WEBSITE
The best thing is that native apps are directly connected to your website in real time. That means: When there’s an update on your website, your app is updated automatically too - in real time.
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Think about blog articles, events or an online shop - there’s only 1 update on your website - and it’s live on your website and your app. This is simply great.
NO SALES COMMISSION FOR APPLE AND GOOGLE
When you sell something in an app, Apple and Google usually get a cut of 30% of the price. As sales in our native apps are happening on the website backend, there is no sales commission for Apple and Google - there are no extra sales fees for your app, thanks to the real-time connection between website and app.
AVAILABLE FOR FREE - WORLDWIDE
The app is available for free for tablets and smartphones on iOS and Android - worldwide in the Apple App Store and the Google Play Store. And of course, we design your app in your branding.
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By the way: We also do digital high-end publications without website connection in the course of our app magazine service. Meaning: digital, interactive sales catalogues that work even without an internet connection. There’s a separate video entitled "Catalogues as an App".