WHY ARE LOGO DESIGNS SO MINIMALISTIC NOWADAYS?
Logo designs have been becoming more and more minimalistic in recent years. Find out the reason behind that and what the ingredients for a perfect logo design are.
VISUAL OVERSTIMULATION
13,000 advertising messages hit us every single day. Our eyes and our brains have to process that. This visual overstimulation means that simple logo designs are much better perceived.
FROM A SMALL APP ICON TO AN XXL BILLBOARD IN THE FOOTBALL STADIUM
We consume information in the newspaper, on websites, on TV, on smartphones, on billboards on the side of the street, on social media, on posters in the subway, on tablets, printed on T-shirts, and so on. Hence, a good logo design has to be very flexible. Regardless of whether it is a small app icon or a big billboard in a football stadium - a good logo design has to work in all sizes and in all surroundings - and it can only do so if it is simple and minimalist enough.
LOGO DESIGN TRENDS
Besides the technical requirements for logo design, trends also play a role. Th flat design trend was introduced by Windows about ten years ago. Since then, flat design has become extremely popular.
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In addition to that, the general trend towards minimalism has to be taken into account, too. “Less is more” or the “Zero Waste” movement - there are more and more people who consciously integrate minimalism into their everyday lives. This is of course also seen in logo designs.
THE PERFECT LOGO DESIGN
There are 8 things that make a good logo. The essence is this formula for a perfect logo design:
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maximum recognition value
+ maximum flexibility
+ fast memorability
- excess complexity
On the one hand, a logo design has to be as simple and minimalistic as possible - on the other hand, it has to be as unique and recognizable as possible.
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