Senioren Matinee
Branding, web design, copywriting, app and print design for a Swiss start-up
Client:
Senioren Matinee
Industry:
Events
Services:
Branding, Logo, Webdesign, Print, App
Challenge:
A self-made logo and website resulted in a perception as "one of many event providers".
What we did:
High-quality branding including the creation of online and offline communication material for successfully addressing customers and investors.
Result:
+80% increase in bookings in a very short time. After 1 year, 20x as many bookings. Perception as a top quality provider in the industry. Bookings are sometimes made 1 year in advance.
Senioren-Matinees (Zurich, Switzerland) bring joy and happiness to elderly people living in retirement and nursing homes. One hour presentations about music, calligraphy and art are enriched with funny and almost unknown stories from the everyday life of late artists (like Mozart and Bach …). The audience is actively integrated into the presentations which makes the events exciting and outstanding.
We were hired to design the complete branding, from the creative logo design to the responsive website (incl. mobile website). Besides that, we were responsible for copywriting, corporate wording as well as picture selection. This professional branding strengthens trust in this Swiss start-up among the target group and future sponsors alike.
The creative logo design reminds of a tree of life and serves as a symbol for a fulfilled life rich of experiences and facets. The tree is illustrated unperfectly so to subtly transport a feeling of painting or drawing by hand, as painting is a core topic in the presentations of Senioren-Matinee. Also, the branch ends look outstanding; we were inspired by the lions’ tail ends in the city arms of Zurich. Thus, Zurich is subtly integrated into the logo which stands for the origin and the regional focus of Senioren-Matinee. All presentations are spiced up with a good sense of humour and charm. The lion tail ends in the treetop shall transport a feeling for the uncommon and the sense of humour in the Senioren-Matinee presentations. The logo symbol is joyful and life-affirming. The logo font reminds of calligraphic art (also part of the Senioren-Matinee presentations) and is elegant and energetic.
Senioren-Matinee’s color world is optimistic and positive. Sunny yellow, happy orange and raspberry pink are set as primary colors. The color gradient "peach Melba" is often combined with white logo elements and repeats in all communication materials for a holistic brand experience and a high recognition value. Antique pink, cranberry, moss green and sky blue were defined as secondary colors.
The font "Abhaya Libre" is a distinctive serif font which stands out thanks to its round, upwards facing shapes. It transports a good feeling, optimism and joy – perfect for the brand design of Senioren-Matinee.
"A rare, extraordinary collaboration! Ms. Gamper is a gem when it comes to creativity, design, and flair for holistic corporate design. I've rarely seen anything like it. Within a very short time, my idea was developed into an entire business concept – simply fantastic!"
Fredy Staudacher
The website design is responsive for all devices and transports an optimistic, positive vibe. We wrote the entire copy, were responsible for the picture selection and brought everything together in a beautiful, holistic website experience.
In autumn 2021, we implemented a native app for iOS and Android, of course also in the branding of Senioren Matinee. The app is linked to the website in real time. That means, app users see event dates, can register or deregister for events directly in the app and can communicate with like-minded people directly within the app. This further strengthens the image and increases customer loyalty.
You can find more details on the secondary style elements and the entire branding concept in the corporate design manual.
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